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July 20, 2006
Release: #0613
News Release
For Immediate Release
COA and Balle de Match
Serve-Up New Partnership
SACRAMENTO, CA . . . The Community College League
of California Commission on Athletics (COA) has announced a new partnership
agreement with Blle de Mtch. The terms designate Blle de Mtch as
the "Official Tennis Apparel Supplier" of the COA and California Community
College women and men's tennis through 2008.
Blle de Mtch, which means "match point" in French, manufactures
tennis apparel as well as casual off-court wear, for both teams and
individuals.
The agreement offers substantial uniform discounts to COA member
colleges. Blle de Mtch will be a prominent sponsor of the California
Community College Commission on Athletics Tennis Championships, as well
as regional postconference competition. Blle de Mtch will be featured
by way of signage rights, public address announcements and print advertising,
as well as a wide array of other cause-related marketing efforts.
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"To grow our brand, one of our four strategic initiatives is to focus
on the ever increasing Team market", said Blle de Mtch CEO John Embree.
"Because we are California (Orange County) based, it is also crucial that
we be strong in our own backyard. Toward that end, it made sense for us
to partner with the governing body of Athletics for the network of California
Community Colleges in an effort to support their tennis programs across
the state. We are thrilled to be associated with the COA and to get Blle
de Mtch Tennis Wear worn by as many teams as possible."
About Blle de Mtch: Blle de Mtch, founded in 1992,
is a company of young, sports-minded individuals distinguished by their
passion for extraordinary tennis wear. Blle de Mtch has come a long way,
but never strayed from the original mission of making comfortable, great-looking
tennis apparel geared towards the avid and professional player. To learn
more about Blle de Mtch, visit www.balledematch.com.
About the COA:The Community College League of California
Commission on Athletics (COA) is a non-profit organization per IRC Section
501 (c)(3). As authorized by the State Legislature, the Education Code provides
the COA the opportunity and authority to establish the rules and regulations
to administer the athletic activities of the nearly 25,000 student athletes
at California's community colleges. To view the latest news, information,
and updates of all 23 COA-sanctioned sports, visit www.coasports.org.
COA
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